LinkedIn

In April 2025, LinkedIn's Wire program became BrandLink and opened to creator shows [[59]](#src-59), with a first cohort of 30 B2B creators and 13 publishers on Jun 2, 2025 [[60]](#src-60). BrandLink shares revenue from video ads placed before content, by invitation; LinkedIn does not publish the share paid out, and a publisher executive mentioned 50% to Business Insider, without confirmation from LinkedIn [[59]](#src-59)[[60]](#src-60). In 2026, BrandLink payments to creators go through Stripe and LinkedIn launched Top Voices 360 [[61]](#src-61). For the quarter ended June 2026, LinkedIn reported revenue up 12% year over year, full-year revenue of $19.8B, global membership growing at a double-digit rate for the fifth consecutive year and time spent on content up 10% year over year [[116]](#src-116). In October 2026, the program is expanding slowly and remains limited to selected creators and publishers.

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