Twitch

Twitch is a social livestreaming platform. In October 2023, Twitch launched the Partner Plus Program, which raises the share of subscription revenue paid to streamers based on objective criteria [[69]](#src-69). On Jan 24, 2024, Twitch announced its expansion starting May 1, 2024: a 60/40 level for 100 Plus Points held for three consecutive months, a threshold lowered from 350 to 300 points for the 70/30 level, eligibility for Affiliates, and the immediate removal of the $100,000 cap above which the share reverted to 50% [[69]](#src-69). The program, renamed Plus Program, guarantees the improved share for 12 months from qualification [[70]](#src-70). Starting Jun 1, 2025, thresholds in Latin America were lowered to 50 points for 60/40 and 200 points for 70/30 [[71]](#src-71). On Feb 13, 2026, streamers including Kalei said they had lost their legacy 70/30 contract; Twitch replied that it honors these contracts without changing the payout structure, with the affected accounts moved to level 2 of the Plus Program [[72]](#src-72). Twitch claims more than 105 million average monthly visitors [[76]](#src-76). According to Streamlabs and Stream Hatchet, hours watched went from 5.27 billion in Q1 2025 to 4.55 billion in Q1 2026 (-13.68% year over year), then to 4.52 billion in Q2 2026 (-8.3% year over year) [[73]](#src-73)[[74]](#src-74). According to Streams Charts, whose method differs, Twitch reached 4.51 billion hours in Q3 2026 (+4% quarter over quarter), its best quarter since Q2 2025, while Kick grew 30.7% to 2.04 billion hours: Twitch generates about 2.2 times Kick's watch time, versus 2.8 times in Q2 [[75]](#src-75). These measurements describe activity on each service and do not directly measure viewers moving from one platform to another. In October 2026, Twitch remains far ahead of Kick in volume, with a shrinking annual decline and a competitor closing part of the gap [[74]](#src-74)[[75]](#src-75).

---