Meta

During the week of Jan 26, 2026, Meta extended Threads ads to all markets [[44]](#src-44). In Q3 2026, the family of apps had 3.64 billion daily active people (+3% year over year), for revenue of $64.60B (+26%) [[42]](#src-42). Over the same period, Partnership Ads, ads made with creators, grew more than 97% and exceeded $15B in annualized revenue, more than 10 million creators were listed in the Creator Marketing Hub, and Meta One passed 15 million subscriptions and trials [[43]](#src-43). On the creator side, the revenue source Meta documented in Q3 2026 is therefore brand advertising, with Partnership Ads and the Creator Marketing Hub connecting advertisers and creators [[43]](#src-43). In October 2026, the group shows audience and revenue growth, and creator monetization runs mainly through advertisers.

Facebook ⬆️

Time spent on Reels reached records, worldwide and in the United States, with double-digit year-over-year growth [[43]](#src-43).

Instagram ⬆️

Time spent per user reached a record, up double digits in Q3 2026, driven by Reels and the feed [[43]](#src-43).

WhatsApp

On Apr 30, 2025, Meta said WhatsApp had more than 3 billion monthly users [[118]](#src-118). Meta describes messaging records and a growing role for agents [[43]](#src-43), without mentioning a creator payment program.

Threads ⬆️

After its July 2023 launch, Threads lost about 70% of its daily active users in two weeks, down to about 13 million from the Jul 7, 2023 peak, according to Sensor Tower data cited by Fortune [[107]](#src-107). By Jan 7, 2026, Threads had 141.5 million mobile daily active users according to Similarweb, ahead of X [[108]](#src-108). Meta says Threads has passed X in monthly active users, without giving a figure, and time spent per user is up more than 20% year over year [[43]](#src-43). PPC Land reported 500 million monthly active users in Q2 2026 [[44]](#src-44).

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