Zora

On Feb 21, 2025, Zora announced that posts would become tradable "coins", and NFT creation was later listed as a discontinued feature [[12]](#src-12)[[13]](#src-13). The ZORA token launched on Apr 23, 2025 [[14]](#src-14), and every profile became a "creator coin" on Jun 20, 2025 [[15]](#src-15). Monthly protocol revenue peaked in August 2025, at $2.31M [[19]](#src-19). The model is simple: creator coins and content coins charge 1% on each trade, the creator receives 50% of those fees, or 0.5% of the traded amount, paid in ZORA, and the rest goes to referrers, the Zora protocol, Doppler and liquidity [[16]](#src-16). On Jul 15, 2026, daily volume was only $112,170, versus $63M at the April 2025 peak, or -99.8%, and daily creators fell from 32,286 on Feb 13, 2026 to 512 on Jul 15, 2026 [[9]](#src-9). On Aug 20, 2026, Zora launched Custom Pairs, pairs with ETH, USDC, Robinhood tokenized stocks or Solana tokens [[17]](#src-17)[[13]](#src-13), on which the creator receives 0.70% out of 1% [[13]](#src-13). On Sep 9, 2026, Dee Goens replaced Jacob Horne as CEO, and the team has fewer than 10 people after layoffs [[18]](#src-18). In October 2026, monthly protocol revenue has gone from $2.31M (August 2025) to $5,008 (September 2026) [[19]](#src-19), the ZORA token has lost 93.1% over one year [[11]](#src-11), and Zora keeps shipping features (multichain, custom pairs) with a very small team.

Zora: monthly protocol revenue. Source and detailed data in the sources file.

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