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ENTRY 03 / 22 RANK 1

Snapchat

growing

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1 min read read 26 Oct 2026 3 sources cited

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In Q1 2026, Snapchat had 956 million monthly active users and 483 million daily (+5%) [[52]](#src-52). Since May 7, 2026, 100 hours of Spotlight watch time over 28 days are required to earn maximum rewards [[54]](#src-54). In Q2 2026, the app reached 971 million monthly active users and 493 million daily, for revenue of $1.60B (+19%), and the number of people posting on Spotlight in the United States grew more than 115% [[53]](#src-53). The monetization program works by invitation, based on public criteria (50,000 followers, 15,000 watch hours over 28 days including 3,000 on Spotlight, Snap Star status), and shares revenue from ads inserted in public Stories and Spotlight, with withdrawals from $100 [[54]](#src-54). In October 2026, the audience is growing and investment in creators is on display.

Cited here 3

  1. [52]"Snap Inc. Announces First Quarter 2026 Financial Results", date not stated.<a id="src-52"></a>Snap Inc.
  2. [53]"Q2 2026 Prepared Remarks" (SEC filing 0001564408-26-000047) and "Snap Inc. Announces Second Quarter 2026 Financial Results", date not stated.<a id="src-53"></a>Snap Inc.
  3. [54]"About Snapchat's Monetization Program", date not stated.<a id="src-54"></a>Snapchat Support