X

On Jul 13, 2023, Twitter made its first ad revenue sharing payments to verified creators, provided they had a Twitter Blue subscription, at least 5 million impressions in each of the previous three months, and a Stripe account [[1]](#src-1). As of Mar 31, 2026, the IPO filing of SpaceX, which owns X, reported 550 million monthly active users, versus 600 million claimed previously [[5]](#src-5). In April 2026, X cut payments to aggregator and "clickbait" accounts, then partly reversed those changes after protests [[2]](#src-2). New sign-ups for Creator Revenue Sharing closed on Aug 7, 2026 [[3]](#src-3). On Sep 2, 2026, payments to US creators moved to X Money as a requirement, while creators outside the United States stayed on Stripe [[4]](#src-4). The program ended on Sep 7, 2026, with a final payout around Sep 11, 2026 [[3]](#src-3), and Original Content Rewards opened on Sep 8, 2026 [[2]](#src-2)[[3]](#src-3). The new program pays based on qualified impressions, meaning unique views from Premium subscribers in the home feed with at least 50% of the post visible: you must be 18, hold a Premium, Premium+ or Premium Business subscription, and have 500 verified followers and 500,000 impressions from verified accounts over 90 days; reposts, copied content and political or government accounts are excluded, and payouts are made every two weeks above a $30 threshold, in more than 100 announced countries [[3]](#src-3). In October 2026, the program has therefore just been replaced in favor of original content, with X calling the previous system "misaligned incentives" [[2]](#src-2). Reported audience remains high, but the March 2026 figure is below the previous claim, with measurement methods that are not necessarily comparable [[5]](#src-5). Third-party data points the same way: according to Similarweb, as reported by TechCrunch, X's mobile daily active users fell 7% year over year to 123.7 million in July 2026 and its mobile monthly active users fell about 3% to 302 million in June 2026, while web visits rose 5.3% to 4.7 billion in July [[33]](#src-33); in January 2026, Threads had 141.5 million mobile daily active users versus 125 million for X [[108]](#src-108). In SpaceX's quarterly report filed with the SEC, advertising revenue in the AI segment, which includes X, was $710M in the first half of 2026 versus $870M a year earlier, or -18.4% [[103]](#src-103).

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