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ENTRY 02 / 22 RANK 1

Reddit

growing

Program
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On Jun 12, 2023, more than 8,000 subreddits went dark or read-only to protest Reddit's API pricing [[112]](#src-112); according to Similarweb, visits were down 7% on Jun 13, 2023 compared with an average day earlier in the year, before recovering as communities came back online [[113]](#src-113). On Sep 25, 2023, Reddit launched its Contributor Program, first in the United States [[55]](#src-55). Earnings depend on karma and gold received: according to the current rate table in Reddit Help, a contributor earns $0.009 per gold from 100 to 4,999 karma and $0.01 above 5,000 karma, with a $10 payout threshold and payment via Stripe [[56]](#src-56). In Q2 2026, Reddit had 130.3 million daily active uniques (+18%) and 514.6 million weekly, for revenue of $805M (+61%) [[57]](#src-57). In October 2026, audience and revenue growth remains strong [[57]](#src-57)[[58]](#src-58), but the payment program remains modest relative to the platform's activity.

Reddit: daily active uniques

Reddit: daily active uniques. Source and detailed data in the sources file.


Cited here 6

  1. [55]"Updating Reddit Gold and Rolling Out Our New Contributor Program", Sep 25, 2023.<a id="src-55"></a>Reddit
  2. [56]"Understanding Contributor Earnings & Payouts", date not stated.<a id="src-56"></a>Reddit Help
  3. [57]"Reddit Reports Second Quarter 2026 Results" (SEC), date not stated.<a id="src-57"></a>Reddit
  4. [58]"Q2 2026 Letter to Shareholders" (SEC, exhibit 99.2), date not stated.<a id="src-58"></a>Reddit
  5. [112]"Thousands of subreddits go dark to protest Reddit's API pricing", Jun 12, 2023.<a id="src-112"></a>TechCrunch
  6. [113]"Reddit Captures 7% to 16% Less Audience Time During Blackout", Jun 19, 2023.<a id="src-113"></a>Similarweb